{"product_id":"wella-color-fresh-mask-semi-permanent-colour-150ml-lilac-frost","title":"Wella Color Fresh Mask Semi-Permanent Colour 150ml - Lilac Frost","description":"\u003cdiv class=\"qMYqUG_convSearchResultHighlightRoot\"\u003e\n\u003cdiv class=\"\" data-turn-id-container=\"request-69ba31b4-e378-8323-90e6-a571d0dd8973-17\" data-is-intersecting=\"true\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none has-data-writing-block:pointer-events-none [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-69ba31b4-e378-8323-90e6-a571d0dd8973-17\" data-turn-id-container=\"request-69ba31b4-e378-8323-90e6-a571d0dd8973-17\" data-testid=\"conversation-turn-168\" data-turn=\"assistant\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-15 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv data-conversation-screenshot-content=\"\" class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"62ab25c4-576a-4cd9-bc2a-e9dc6779c8f4\" dir=\"auto\" data-message-model-slug=\"gpt-5-5\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" data-turn-start-message=\"true\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling\"\u003e\n\u003ch2 data-start=\"0\" data-end=\"68\" class=\"PDq2pG_selectionAnchorContainer\"\u003e\n\u003cstrong data-start=\"0\" data-end=\"68\"\u003eWella Color Fresh Mask Semi-Permanent Colour 150ml - Lilac Frost\u003c\/strong\u003e\u003cspan aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003cp data-start=\"70\" data-end=\"93\"\u003e\u003cstrong data-start=\"70\" data-end=\"93\"\u003eProduct Description\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"95\" data-end=\"491\"\u003eThe \u003cstrong data-start=\"99\" data-end=\"167\"\u003eWella Color Fresh Mask Semi-Permanent Colour 150ml - Lilac Frost\u003c\/strong\u003e is a nourishing colour-depositing hair mask designed to refresh, tone, and enhance cool lilac blonde shades while deeply conditioning the hair. Perfect for neutralising unwanted yellow tones and adding a soft lilac finish, this temporary colour mask leaves hair looking brighter, glossier, and healthier in just 10 minutes.\u003c\/p\u003e\n\u003cp data-start=\"493\" data-end=\"834\"\u003eEnriched with nourishing \u003cstrong data-start=\"518\" data-end=\"533\"\u003eavocado oil\u003c\/strong\u003e, the rich conditioning formula deeply hydrates the hair while depositing temporary colour for a silky-soft finish. Free from silicones and animal-derived ingredients, it offers a gentle way to maintain cool blonde tones or experiment with pastel lilac hues without the commitment of permanent colour.\u003c\/p\u003e\n\u003cp data-start=\"836\" data-end=\"1037\"\u003eBest suited to blonde, highlighted, or pre-lightened hair, \u003cstrong data-start=\"895\" data-end=\"910\"\u003eLilac Frost\u003c\/strong\u003e enhances cool tones, helps minimise brassiness, and creates a delicate frosted lilac finish that gradually fades with washing.\u003c\/p\u003e\n\u003cp data-start=\"1039\" data-end=\"1055\"\u003e\u003cstrong data-start=\"1039\" data-end=\"1055\"\u003eKey Features\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1057\" data-end=\"1436\"\u003e\n\u003cli data-start=\"1057\" data-end=\"1101\"\u003eSemi-permanent colour-depositing hair mask\u003c\/li\u003e\n\u003cli data-start=\"1102\" data-end=\"1121\"\u003eLilac Frost shade\u003c\/li\u003e\n\u003cli data-start=\"1122\" data-end=\"1134\"\u003e150ml size\u003c\/li\u003e\n\u003cli data-start=\"1135\" data-end=\"1193\"\u003eRefreshes and tones blonde hair with soft lilac reflects\u003c\/li\u003e\n\u003cli data-start=\"1194\" data-end=\"1245\"\u003eHelps neutralise unwanted yellow and brassy tones\u003c\/li\u003e\n\u003cli data-start=\"1246\" data-end=\"1284\"\u003eEnriched with nourishing avocado oil\u003c\/li\u003e\n\u003cli data-start=\"1285\" data-end=\"1308\"\u003eSilicone-free formula\u003c\/li\u003e\n\u003cli data-start=\"1309\" data-end=\"1347\"\u003eFree from animal-derived ingredients\u003c\/li\u003e\n\u003cli data-start=\"1348\" data-end=\"1399\"\u003eDeep conditioning treatment with temporary colour\u003c\/li\u003e\n\u003cli data-start=\"1400\" data-end=\"1436\"\u003eProfessional salon-quality formula\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1438\" data-end=\"1450\"\u003e\u003cstrong data-start=\"1438\" data-end=\"1450\"\u003eBenefits\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1452\" data-end=\"1762\"\u003e\n\u003cli data-start=\"1452\" data-end=\"1498\"\u003eRefreshes cool blonde and pastel lilac tones\u003c\/li\u003e\n\u003cli data-start=\"1499\" data-end=\"1546\"\u003eHelps reduce brassiness and yellow undertones\u003c\/li\u003e\n\u003cli data-start=\"1547\" data-end=\"1589\"\u003eDeeply nourishes and conditions the hair\u003c\/li\u003e\n\u003cli data-start=\"1590\" data-end=\"1635\"\u003eEnhances softness, shine, and manageability\u003c\/li\u003e\n\u003cli data-start=\"1636\" data-end=\"1678\"\u003eNo damage or long-term colour commitment\u003c\/li\u003e\n\u003cli data-start=\"1679\" data-end=\"1762\"\u003eIdeal for maintaining salon-fresh blonde and fashion colours between appointments\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1764\" data-end=\"1778\"\u003e\u003cstrong data-start=\"1764\" data-end=\"1778\"\u003eHow to Use\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1780\" data-end=\"1811\"\u003eShampoo the hair and towel dry.\u003c\/p\u003e\n\u003cp data-start=\"1813\" data-end=\"1853\"\u003eWear suitable gloves before application.\u003c\/p\u003e\n\u003cp data-start=\"1855\" data-end=\"1950\"\u003eApply evenly through the hair, focusing on areas where colour enhancement or toning is desired.\u003c\/p\u003e\n\u003cp data-start=\"1952\" data-end=\"2029\"\u003eLeave on for up to \u003cstrong data-start=\"1971\" data-end=\"1985\"\u003e10 minutes\u003c\/strong\u003e, depending on the desired colour intensity.\u003c\/p\u003e\n\u003cp data-start=\"2031\" data-end=\"2067\"\u003eRinse thoroughly without shampooing.\u003c\/p\u003e\n\u003cp data-start=\"2069\" data-end=\"2086\"\u003eStyle as desired.\u003c\/p\u003e\n\u003cp data-start=\"2088\" data-end=\"2137\"\u003e\u003cstrong data-start=\"2088\" data-end=\"2137\"\u003eWhy Choose Wella Color Fresh Mask Lilac Frost\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"2139\" data-end=\"2496\"\u003eThe \u003cstrong data-start=\"2143\" data-end=\"2211\"\u003eWella Color Fresh Mask Semi-Permanent Colour 150ml - Lilac Frost\u003c\/strong\u003e is the perfect solution for maintaining cool blonde shades while adding a delicate lilac hue and nourishing the hair. Its colour-depositing conditioning formula enhances shine, neutralises unwanted warmth, and leaves hair soft, healthy, and beautifully refreshed between salon visits.\u003c\/p\u003e\n\u003cp data-start=\"2498\" data-end=\"2655\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eAvailable now at \u003cstrong data-start=\"2515\" data-end=\"2542\"\u003eHair and Beauty Kingdom\u003c\/strong\u003e your trusted destination for professional hair colour, salon-quality treatments, and premium hair care products.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":54313057419630,"sku":"228740","price":26.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0490\/7797\/7251\/files\/420Wx420H-99350146603-1.webp?v=1784007794","url":"https:\/\/hairandbeautykingdom.com.au\/products\/wella-color-fresh-mask-semi-permanent-colour-150ml-lilac-frost","provider":"Hair And Beauty Kingdom","version":"1.0","type":"link"}