{"product_id":"wella-illumina-permanent-hair-color-60ml","title":"Wella Illumina Permanent Hair Color 60ml","description":"\u003cdiv class=\"qMYqUG_convSearchResultHighlightRoot\"\u003e\n\u003cdiv class=\"\" data-turn-id-container=\"request-69ba31b4-e378-8323-90e6-a571d0dd8973-0\" data-is-intersecting=\"true\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none has-data-writing-block:pointer-events-none [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-69ba31b4-e378-8323-90e6-a571d0dd8973-0\" data-turn-id-container=\"request-69ba31b4-e378-8323-90e6-a571d0dd8973-0\" data-testid=\"conversation-turn-184\" data-turn=\"assistant\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-15 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv data-conversation-screenshot-content=\"\" class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"5c4f3c20-cc3e-4b49-8ca6-09932879c2e0\" dir=\"auto\" data-message-model-slug=\"gpt-5-5\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" data-turn-start-message=\"true\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling\"\u003e\n\u003ch2 data-start=\"0\" data-end=\"45\" class=\"PDq2pG_selectionAnchorContainer\"\u003e\n\u003cstrong data-start=\"0\" data-end=\"45\"\u003eWella Illumina Permanent Hair Colour 60ml\u003c\/strong\u003e\u003cspan aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003cp data-start=\"47\" data-end=\"70\"\u003e\u003cstrong data-start=\"47\" data-end=\"70\"\u003eProduct Description\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"72\" data-end=\"471\"\u003eThe \u003cstrong data-start=\"76\" data-end=\"121\"\u003eWella Illumina Permanent Hair Colour 60ml\u003c\/strong\u003e is a premium professional permanent hair colour designed to deliver luminous, natural-looking results with exceptional shine and dimension. Featuring Wella's innovative \u003cstrong data-start=\"291\" data-end=\"316\"\u003eMICROLIGHT Technology\u003c\/strong\u003e, Illumina Colour helps protect the hair cuticle during the colouring process, allowing light to reflect beautifully for a radiant, healthy-looking finish.\u003c\/p\u003e\n\u003cp data-start=\"473\" data-end=\"809\"\u003eIdeal for creating soft, natural colour transformations, full grey coverage, and seamless tonal blends, Illumina Colour delivers rich, true-to-tone results while maintaining the hair's natural look and feel. Its advanced formula minimises damage to the cuticle surface, helping the hair remain smooth, soft, and full of brilliant shine.\u003c\/p\u003e\n\u003cp data-start=\"811\" data-end=\"1079\"\u003eSuitable for a wide range of colouring services, including full-head applications, root touch-ups, balayage, highlights, and colour corrections, Wella Illumina is trusted by professional colourists worldwide for its superior performance and naturally luminous results.\u003c\/p\u003e\n\u003cp data-start=\"1081\" data-end=\"1097\"\u003e\u003cstrong data-start=\"1081\" data-end=\"1097\"\u003eKey Features\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1099\" data-end=\"1388\"\u003e\n\u003cli data-section-id=\"v2m5s3\" data-start=\"1099\" data-end=\"1135\"\u003eProfessional permanent hair colour\u003c\/li\u003e\n\u003cli data-section-id=\"gzba6h\" data-start=\"1136\" data-end=\"1147\"\u003e60ml tube\u003c\/li\u003e\n\u003cli data-section-id=\"1flfyrz\" data-start=\"1148\" data-end=\"1182\"\u003ePowered by MICROLIGHT Technology\u003c\/li\u003e\n\u003cli data-section-id=\"1suoij\" data-start=\"1183\" data-end=\"1226\"\u003eDelivers luminous, natural-looking colour\u003c\/li\u003e\n\u003cli data-section-id=\"7o0u34\" data-start=\"1227\" data-end=\"1269\"\u003eProvides exceptional shine and dimension\u003c\/li\u003e\n\u003cli data-section-id=\"3m4kyo\" data-start=\"1270\" data-end=\"1319\"\u003eHelps protect the hair cuticle during colouring\u003c\/li\u003e\n\u003cli data-section-id=\"iw1zjw\" data-start=\"1320\" data-end=\"1351\"\u003eOffers reliable grey coverage\u003c\/li\u003e\n\u003cli data-section-id=\"58q6pe\" data-start=\"1352\" data-end=\"1388\"\u003eProfessional salon-quality formula\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1390\" data-end=\"1402\"\u003e\u003cstrong data-start=\"1390\" data-end=\"1402\"\u003eBenefits\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1404\" data-end=\"1712\"\u003e\n\u003cli data-section-id=\"xo7ef1\" data-start=\"1404\" data-end=\"1455\"\u003eCreates radiant, multi-dimensional colour results\u003c\/li\u003e\n\u003cli data-section-id=\"s8nsil\" data-start=\"1456\" data-end=\"1505\"\u003eLeaves hair with exceptional shine and softness\u003c\/li\u003e\n\u003cli data-section-id=\"14uce8s\" data-start=\"1506\" data-end=\"1550\"\u003eProvides long-lasting, true-to-tone colour\u003c\/li\u003e\n\u003cli data-section-id=\"19fo3sk\" data-start=\"1551\" data-end=\"1606\"\u003eHelps maintain a smooth, healthy-looking hair surface\u003c\/li\u003e\n\u003cli data-section-id=\"ro7yua\" data-start=\"1607\" data-end=\"1647\"\u003eDelivers natural-looking grey coverage\u003c\/li\u003e\n\u003cli data-section-id=\"m66jhi\" data-start=\"1648\" data-end=\"1712\"\u003eSuitable for a wide range of professional colouring techniques\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1714\" data-end=\"1728\"\u003e\u003cstrong data-start=\"1714\" data-end=\"1728\"\u003eHow to Use\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1730\" data-end=\"1837\"\u003eMix with the recommended \u003cstrong data-start=\"1755\" data-end=\"1791\"\u003eWella Welloxon Perfect Developer\u003c\/strong\u003e according to the manufacturer's instructions.\u003c\/p\u003e\n\u003cp data-start=\"1839\" data-end=\"1894\"\u003eApply evenly using the appropriate colouring technique.\u003c\/p\u003e\n\u003cp data-start=\"1896\" data-end=\"1941\"\u003eProcess for the recommended development time.\u003c\/p\u003e\n\u003cp data-start=\"1943\" data-end=\"2016\"\u003eRinse thoroughly and follow with suitable post-colour hair care products.\u003c\/p\u003e\n\u003cp data-start=\"2018\" data-end=\"2044\"\u003eFor professional use only.\u003c\/p\u003e\n\u003cp data-start=\"2046\" data-end=\"2087\"\u003e\u003cstrong data-start=\"2046\" data-end=\"2087\"\u003eWhy Choose Wella Illumina Hair Colour\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"2089\" data-end=\"2463\"\u003eThe \u003cstrong data-start=\"2093\" data-end=\"2138\"\u003eWella Illumina Permanent Hair Colour 60ml\u003c\/strong\u003e is the ideal choice for professional colourists seeking beautifully luminous, natural-looking colour with outstanding shine and condition. Its advanced MICROLIGHT Technology delivers exceptional colour performance while helping preserve the hair's natural beauty, making it one of Wella's most trusted premium colour ranges.\u003c\/p\u003e\n\u003cp data-start=\"2465\" data-end=\"2611\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eAvailable now at \u003cstrong data-start=\"2482\" data-end=\"2509\"\u003eHair and Beauty Kingdom\u003c\/strong\u003e your trusted destination for professional hair colour, salon-quality products, and premium hair care.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Wella","offers":[{"title":"4\/ Medium Brown","offer_id":54317513638254,"sku":"228797","price":26.95,"currency_code":"AUD","in_stock":true},{"title":"5\/ Light Brown","offer_id":54317513769326,"sku":"228773","price":26.95,"currency_code":"AUD","in_stock":true},{"title":"5\/02 Light 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