{"product_id":"wella-professionals-eimi-rugged-texture-matte-texturising-paste-75ml","title":"Wella Professionals EIMI Rugged Texture Matte Texturising Paste – 75ml","description":"\u003ch1\u003e\u003cspan\u003eWella Professionals EIMI Rugged Texture Matte Texturising Paste 75ml\u003c\/span\u003e\u003c\/h1\u003e\n\u003ch2\u003e\u003cspan\u003eProduct Description\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eThe \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eWella Professionals EIMI Rugged Texture Matte Texturising Paste 75ml\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e is a professional styling paste designed to create definition, separation and a rugged matte finish with flexible control.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePart of the \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eWella EIMI\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e styling range, this texturising paste is ideal for short to medium-length hair and helps build piecey definition, tousled texture and structured styles without a glossy finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey Features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eProfessional matte texturising paste\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eHelps create definition and separation\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eProvides a natural-looking matte finish\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eIdeal for tousled and rugged hairstyles\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eSupports flexible styling control\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eSuitable for short to medium-length hair\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eIdeal for salon or at-home styling\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eConvenient \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e75ml\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e size\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cspan\u003eBenefits\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eMatte Finish:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Creates texture and definition without high shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eAdded Texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Helps build separation and a more dimensional style.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eFlexible Control:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Allows hair to be shaped and worked into the desired look.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003ePiecey Definition:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Ideal for creating defined sections and textured finishes.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eVersatile Styling:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Suitable for casual, messy, structured and modern hairstyles.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cspan\u003eIdeal For\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eShort to medium-length hair\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eMatte hairstyles\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eTextured and tousled looks\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003ePiecey definition\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eStructured styling\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eProfessional salon use\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eAt-home styling\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cspan\u003eHow to Use\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eWork a small amount of paste between the palms and distribute through dry hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eShape, separate and define the hair with the fingers to create the desired texture.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eUse sparingly and build gradually where additional definition or control is required.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eSpecifications\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eBrand:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Wella Professionals\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eRange:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e EIMI\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eProduct:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Rugged Texture Matte Texturising Paste\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eSize:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 75ml\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eProduct Type:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Texturising Styling Paste\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eFinish:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Matte\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eUse:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Texture, Definition, Separation \u0026amp; Styling Control\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cspan\u003eWhy Choose Wella EIMI Rugged Texture?\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eThe \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eWella Professionals EIMI Rugged Texture Matte Texturising Paste 75ml\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e is ideal for creating defined, textured hairstyles with a natural matte finish, making it a versatile choice for modern professional styling.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAvailable now at Hair and Beauty Kingdom — your trusted destination for professional hair styling, texture products and salon essentials.\u003c\/span\u003e\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default 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