SHEA MOISTURE

SheaMoisture is a personal care brand known for its natural, sustainably-produced products for hair, skin, and body. Founded in 1991 by Richelieu Dennis, it is inspired by the legacy of his grandmother, Sofi Tucker, who was a healer and entrepreneur in Sierra Leone. The brand emphasizes natural, organic, and ethically sourced ingredients, including shea butter, coconut oil, and other botanicals, catering especially to textured hair and diverse skin types.

SheaMoisture is also recognized for its commitment to social causes, supporting communities and initiatives in both the United States and Africa through fair trade partnerships and empowerment programs. The brand is dedicated to inclusivity and celebrates the beauty of multicultural heritage. Today, SheaMoisture is widely popular for its haircare lines that address curls, kinks, and coils, as well as its skincare products that promote hydration and nourishment.